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Mosaic UK 7
Behind every consumer is an individual. Mosaic means you can start treating them that way. It gives you the intelligence you need to send the right message to the right person at the right time. Furthermore, Mosaic is relevant and enabled across channels, from direct marketing to digital, so you’ll find the possibilities are endless whilst your targeting is consistent. What can it do for me? Now you can see who your consumers are, how they live and what they are looking for from you. As a leading consumer classification system from Experian, Mosaic gives you extraordinary detail to help you communicate with people in a way that matches their world.
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Financial Strategy Segments
The deepest, broadest and most up to date view of UK consumer financial behaviour enabled across all channels to help support your customer engagement needs.
Experian’s Financial Strategy Segments is a tool to help organisations gain a much deeper understanding of consumers’ financial behaviour. Users are able to understand detailed financial behaviours about every consumer in the UK: their demographics, personal equity, investments, borrowings, debt, attitudes, aspirations, and even preferred communications channels.
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Mosaic Shopper Segments
With consumers more empowered than ever through technology and choice, the customer journey and experience they have with the organisations they interact with is key to those organisations building strong and lasting relationships with those consumers. Retailers and brands, indeed any organisation that interacts with consumers, need to ensure they have a deep understanding of their customers or prospective customers in order to be relevant and offer value.
Mosaic Shopper Segments are designed to add a deeper layer of insight into the shopping habits, preferences and behaviour of the existing and prospective customers of retailers and brands. This empowers you in turn to deliver a more personalised and relevant experience across all channels. Doing so increases loyalty, increases sales value, and improves the effectiveness of your marketing.
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Mosaic Digital 7
Comprehensive insights into consumers' digital lives, their attitude to new technology, device ownership and online competency in today's hyper-connected world and complex channel mix.
With one of the highest penetrations of smartphones in the developed world, as well as widespread broadband internet access, the UK has seen the emergence of technology-savvy and demanding consumers who are making the most of the opportunities offered by the digital revolution.
As consumers become more savvy, more fickle and more demanding, understanding exactly who your audience is and how you can reach them has never been more important.
